Wednesday, April 29, 2020

Supply Chain Management Developments Essays -

Supply Chain Management Developments Introduction Supply chain management is emerging as one of the decade's most powerful business practices. It is transforming the way manufactures operate and work with partners ? even the way they think about business. Why all the sudden interest? Mere observation of industrial practice brings to light a simple truth; very few materials remain in the constant ownership of one person, persons or company from their source to the time they are sold to the end customer. Almost invariably, material flows through a series of 'players' whose role may be to transform (manufacturing plants), store (warehouses) or move (distributors) material. This results in the establishment of complex systems that industry has labeled supply chains or supply networks. Supply chains are not new; they have been around as long as the market place. Historically, however, each supply chain link tended to regard its role as satisfying the demand of its immediate customer. A more holistic view point suggests that each is just a part of a wider supply chain system whose role is to satisfy end customer demand. This refocusing of the company roles in terms of end customer satisfaction is in line with a systems thinking approach to management. From a conceptual viewpoint, one could view the ideal supply chain as a pipeline with laminar flow. Traditionally, most supply chains simply evolved rather than being designed. This fact makes supply chains susceptible to turbulence. Companies are discovering that the vast majority of supply chains are logistically inefficient and therefore prone to poor supply chain dynamic behavior. Because of the huge success of a couple of retaliators, the concepts of supply chain design have come to the forefront. Supply chain is one of the big buzzwords, or in this case phrase, in the U.S. industry today. What does all of this mean for the mom and pop stores? Probably not a whole lot for now. Those who are currently using the Internet may find it easier to order supplies or even distribute. For the middle size company, it could be a blessing or curse. Those who invest and use the new technology may rise to new heights; those who do not may be pushed into bankruptcy. This paper will attempt to touch upon the history, the various new transpirations and developments in supply chain technology and project a direction for the future. Literature review The subject of supply chain has been examined, studied and dissected by great scholars. Their works have been published and have been around since the 1950s. However, the technology that is now being used, or rather is beginning to be used, is not documented in any text. The industry of supply chain management technology is in such infancy stages, that not a lot of good periodical articles are in circulation. As of February 1998, articles began appearing in magazines like Information Week, Computer World and Info World Magazine. The articles were basic and very vague. No real inside stories as to how any one particular firm's Supply chain management system worked. At this point in the development, most of the detailed information is probably regarded as trade secrets. The paper is put together from pieces of new clippings, magazine articles, news wire releases. Hardier sources of information came from Journal writings out of Europe, a few books about how import supply chain management is going to be and a handful of not so up-to-date textbooks. A Brief History As previously stated, the supply chain is not anything new, its been around for centuries. The farmer sold grain to the miller, who sold floor to the backer, how sold bread and pastries to an end customer. Such chains were based on gentleman's agreements. Once the good changed hands, the former proprietor of the good, as far as he was concerned, was finished. Such supply chains have very dynamic properties. From the point of view of stocks it may result in alternating periods of high and low stocks with the possibility of obsolescence in the stock out. Alternatively it may manifest as periods of capacity expansion and contraction, with the possibility of increased cost due to over capacity and lost market opportunities through capacity cut-backs. Much of the pioneering work into aspects

Friday, March 20, 2020

buy custom Human Relationships essay

buy custom Human Relationships essay Introduction The American history has continuously changed in the past centuries. This can be attributed to the social changes caused by the emerging technologies and the efforts put towards the realization of the American dream. As the history changes many writers continue to explore the unfulfilled promises of the dream for some segments of the United States population. As the writers in this piece of work show, the stories of the minority groups and the migrant struggle in the American culture and history are diverse and many people live in such struggles all days. Many writers, from Henry Thoreau to Susanna Rawson have written literature exploring the human relationships with the land and the environment, especially in the West. They expose the struggles and suffering among migrants and other vulnerable groups, for example, women, who have played a crucial role in the journey towards achieving the American dream but end up being denied access to the promises the US has to offer. Thoreau celebrates America in his ecological writing, while criticizing its faults in his call for civil disobedience. Rowson addresses the miseries existing in women, who she suggests as not having any legal or political identity. Literary sentimentalism or sensibility feeling emerged in England in the mid to the late eighteenth century, and reflected a similar trend in that continental literature. It primarily developed as a middle-class phenomenon, stressing on the emphasis on feeling or compassion as a desirable character trait in the emergent middle class. One of the reasons of the rise and spread of sentimentalism was that the readers took pleasure in the feeling itself, but it was also linked to the growing activism. Activism is the concern for and awareness of the suffering of others as reflected in, for instance, concerns about child labor, the antislavery movement, charity schools, police reform, campaigns for better hospitals as well as in response to suffering caused by the rapid rise in industrial capitalism and urban the urban misery that was caused by exploiting labor practices. Charlotte Temple Susanna Rowson published her novel Charlotte Temple in 1794, which became Americas first best seller. The novel inspired feeling; generations of readers from all classes, men and women, wept over Charlottes fate. In this novel, Rowson portrays a remarkaly common and realistic situation: it is about the seduction and betrayal of a young, innocent and ignorant girl leading to her subsequent death in childbirth. Rowson, addressing the young female, assures her that there are many others in a world where there is no political or legal identity, where sexual double standard prevails, and women are trivialized. In her preface, Rowson terms compassion as her inspiration in writing the novel and hopes that her words will eventually help in preventing some of the miseries that she addresses. The mid nineteenth century is the period that is most commonly associated with sentimentalism in the American history. This sentimentalism has been characterized as conservative and a rationalisation of the status quo, and a means of affecting social change. Most critics agree that it is associated with domesticity and femininity. More recent studies, particularly among female critics have addressed the aesthetic and cultural value of the mid-19th century sentimentalism. Civil Disobedience Henry David Thoreau is the writer of the book called Civil disobedience that was published in 1849. Thoreau asserts that governments cannot be justified because they are generally more harmful than helpful. In his opinion, democracy cannot cure this, because majorities by virtue of being majorities, also, do not gain the virtues of justice and wisdom. An individuals conscience should not be seen as inferior to the decisions of the majority, or that of a political party; and so it is not desirable respect the law so much just because it is right. He suggests that the only obligation a citizen has a right to assume is doing what he thinks is right at any time. People do not have to obey the law; law does not make men any more just. Moreover, by their means of respecting law, even the well-disposed are made agents of injustice. The writers in the above content share an interest in the effect of political and economic systems on workers, activists and writers. In their work, the losers mostly tend to be the ethnic vulnerable groups in America; unskilled workers, ethnic immigrants, those at the bottom of the business or industry hierarchy and the American society itself. Many of these groups have been and still are lower class color laborers. Migrant workers, who are mainly African Americans, work at planting and picking jobs that the middle-class white Americans would want and even today they are denied the basic employment rights and benefits. Many writers and commentators have been fascinated at the power of fiction in Charlotte Temple to unravel the social fabric. More recent readers of these and other early novels have concluded that reading fiction has consequences going beyond the purely aesthetic. Modern writers recognize the importance about how the writer achieves the effects she does, questions about technique and form and questions such as why Susanna chose to use an intrusive narrator in this novel. However, such questions cannot address the ways in which the novels discussed in this paper and other forms of literature have been products and agents of social change. To address this, broader questions have to be answered as to how significant it is that the development of novels in the 18th century is coincidental to the current understanding of individualism, selfhood and democracy and how we can account for the fact that a majority of the novels written in US advocated for greater access to education for the poor and women. By responding to such questions, we are reminded that the practices and ideas we sometimes take for granted such as sexuality, democracy, self and marriage do change over time. In conclusion, this paper interrogates the private and public past of the Americans.A more thorough and imaginative examination of history can change peoples perception of various issues. Most of the past novels were rich in form and content and points to the wide social, economic and the geographic diversity of the readers. This is because most of them were centered on men women and life situation that are much like those of the readers facing the questions of work, economic security, family, faith, relationships and values. The novels were studies in character, in both senses of the word. As readers see the elements of themselves in the wide range of fictional characters, they get an opportunity to experience their own selves that are separate from their stations. Imaginative identification with the characters in those books formed of class, gender, nation and ethnicity allow readers to practice alternative selves. Thus, reading contributes to a growing sense of personal autonomy as presented with the new frameworks for selfhood that is embodied in fiction. For instance, Rowson says that she intended to encourage those who felt low just because they did not have friends. Buy custom Human Relationships essay

Wednesday, March 4, 2020

Battle of Blore Heath - War of the Roses

Battle of Blore Heath - War of the Roses Battle of Blore Heath - Conflict Date: The Battle of Blore Heath was fought September 23, 1459, during the Wars of the Roses (1455-1485). Armies Commanders: Lancastrian James Touchet, Baron AudleyJohn Sutton, Baron Dudley8,000-14,000 men Yorkists Richard Neville, Earl of Salisbury3,000-5,000 men Battle of Blore Heath - Background: Open fighting between the Lancastrian forces of King Henry VI and the Richard, Duke of York began in 1455 at the First Battle of St. Albans. A Yorkist victory, the battle was a relatively minor engagement and Richard did not attempt to usurp the throne. In the four years that followed, an uneasy peace settled over the two sides and no fighting occurred. By 1459, tensions had again risen and both sides actively began recruiting forces. Establishing himself at Ludlow Castle in Shropshire, Richard began summoning troops for action against the king. These efforts were countered by the Queen, Margaret of Anjou who was raising men in support of her husband. Learning that Richard Neville, Earl of Salisbury was moving south from Middleham Castle in Yorkshire to join Richard, she dispatched a newly raised force under James Touchet, Baron Audley to intercept the Yorkists. Marching out, Audley intended to set an ambush for Salisbury at Blore Heath near Market Drayton. Moving onto the barren heathland on September 23, he formed his 8,000-14,000 men behind a great hedge facing northeast towards Newcastle-under-Lyme. Battle of Blore Heath - Deployments: As the Yorkists approached later that day, their scouts spotted the Lancastrian banners which protruded over the top of the hedge. Alerted to the enemys presence, Salisbury formed his 3,000-5,000 men for battle with his left anchored on a wood and his right on his wagon train which had been circled. Outnumbered, he intended to fight a defensive battle. The two forces were separated by Hempmill Brook which ran across the battlefield. Wide with steep sides and a strong current, the stream was a significant obstruction for both forces. Battle of Blore Heath - Fighting Begins: The fighting opened with fire from the opposing armies archers. Due to the distance separating the forces, this proved largely ineffectual. Realizing that any attack on Audleys larger army was doomed to fail, Salisbury sought to lure the Lancastrians out of their position. To accomplish this, he began a feigned retreat of his center. Seeing this, a force of Lancastrian cavalry charged forward, possibly without orders. Having accomplished his goal, Salisbury returned his men to their lines and met the enemy assault. Battle of Blore Heath - Yorkist Victory: Striking the Lancastrians as they crossed the stream, they repelled the attack and inflicted heavy losses. Withdrawing to their lines, the Lancastrians reformed. Now committed to the offensive, Audley led a second assault forward. This achieved greater success and the bulk of his men crossed the stream and engaged the Yorkists. In a period of brutal fighting, Audley was struck down. With his death, John Sutton, Baron Dudley, took command and led forward an additional 4,000 infantry. Like the others, this attack proved unsuccessful. As the fighting swung in the favor of the Yorkists, around 500 Lancastrians deserted to the enemy. With Audley dead and their lines wavering, the Lancastrian army broke from the field in a rout. Fleeing the heath, they were pursued by Salisburys men as far as the River Tern (two miles away) where additional casualties were inflicted. Battle of Blore Heath - Aftermath: The Battle of Blore Heath cost the Lancastrians around 2,000 killed, while the Yorkists incurred around 1,000. Having defeated Audley, Salisbury camped at Market Drayton before pressing on to Ludlow Castle. Concerned about Lancastrian forces in the area, he paid a local friar to fire a on cannon the battlefield through the night to convince them that the battle was ongoing. Though a decisive battlefield victory for the Yorkists, the triumph at Blore Heath was soon undercut by Richards defeat at Ludford Bridge on October 12. Bested by the king, Richard and his sons were forced to flee the country. Selected Sources UK Battlefields Resource Centre: Battle of Blore HeathWars of the Roses: Blore Heath

Monday, February 17, 2020

3. Discuss the trends in terrorism that you envision for the upcoming Essay

3. Discuss the trends in terrorism that you envision for the upcoming decade - Essay Example It is not a recent issue but a common debate today. The use of technology in such acts has exploited all the means of communication (the internet, telephone etc). These organizations plan to kill a larger number of people in a minimum time period. The ratio of natural deaths has decreased as compared to mob killings due to bomb blasts and terrorism. One can define it as â€Å"Terrorism is a term used to describe the method or the theory behind the method whereby an organized group or party seeks to achieve its avowed aims chiefly through the systematic use of violence. Terrorist acts are directly against persons who as individuals, agents or representatives of authority interfere with the communication of objectives of such groups† (Engene, 2004, p. 6) It would not be wrong if one states that terrorism evolved from the 9/11 attacks on the World trade center. Not merely the south East Asian region but the rest of the World as well is highly affected by the terrorist activities. The advancement in the past decade would leave a far more powerful effect of the decade to come. ("Conference on terrorism," 2008) The vast use of technology, fewer incidents and larger killings, use of weapons of destructions all these changing trends n terrorism must be carefully examined by the government as well as other organizations. Close check upon such activities would help in calculating future trends, identify and target the anarchist. These trends in terrorism lead to different government policies to control and reduce terrorism. (Levy, 2007, p. 125) Engene, J. (2004).  Terrorism in western europe: Explaining the trends since 1950. (p. 6). Edward Elgar Publishing. Retrieved from http://books.google.com.pk/books?id=8VR765amvzAC&printsec=frontcover&dq=trends in terrorism&hl=en&sa=X&ei=mBjIUJXwMOrI0QWt-oHoDg&redir_esc=y Conference on terrorism in south & southeast asia in the coming decade. (2008). In  CONFERENCE ON TERRORISM IN SOUTH & SOUTHEAST ASIA IN THE COMING

Monday, February 3, 2020

The big brother Essay Example | Topics and Well Written Essays - 1500 words

The big brother - Essay Example We had realized this basic fact even centuries ago. An authority to rule and regularize is a must for the very survival of a society. All the systems which do not own such a surveillance arrangement will get only history of failure. Either other forces win over them or they perish by themselves. Realizing the unavoidable role of an administrative authority, we are pursuing the search for finding good models. Many options are developed, but still difficult to point out a perfect one. Developing new models, facing problems when they are attempted practically, trying for other forms- this set of activities is a continuing process. It is not sure whether we can reach a completely foolproof system. Anyway the necessity of administrative systems makes it relevant to continue with the discussions and studies on this topic. Different administrative systems are having different features. On common points different systems may have contradictory approaches also. There will be people to support both the approaches. So it is difficult to rate administrative systems and differentiate as good or bad. The only thing one can do is to compare and explain merits and demerits of each and all systems. We can name enough administrative forms like democracy, imperialism and autocracy. But when we start discussing about one particular system it is quite sure to think about other systems also. Of course, in such thoughts and discussions some terms also will be so common. Big Brother is one among the very important and popular term in these sorts of studies. For so long the term is in use among students of administrative systems. The term Big Brother was used first by George Orwell in his novel Nineteen Eighty-Four. (books.google.co.in/bookshl=en&id=yxv1LK5gyV4C&dq=big+brother&printsec=frontcover&source=web&ots=ol68A61VMb&sig=yu_lbdDeMTS6kHyAZDugrC6KE6M&sa=X&oi=book_result&resnum=3&ct=result#PPA1,M1). Big Brother is being presented as the all powerful dictator of Oceania state. Oceania is a totalitarian state where the ruling party is all important and superior to all other power centers and individuals of the state. It is observed that everybody is under the surveillance of Big Brother all the time. Even a phrase "Big Brother is watching you" developed as an after effect. It is not clear from the novel whether Big Brother was a real man or not. But the Party presents Big Brother as a real leader and one important one among the founder leaders of it. He is considered to be the leader of revolution also. O'Brien, a character in the novel Nineteen Eighty-Four explains the cause which led to the development of Big Brother concept. According to O'Brien the aim of the Party is to gain power. It is not planning to create a heaven on earth. But need power only. The Party after capturing power is bothered only of remaining power, says O'Brien. To capture power they are thinking of bringing changes in the mindset of people. Make them stay off from enjoyments in life and Party believes that through this society also will undergo a change which will be favorable to the Party. If it is possible to bring this change in the society, the Party leaders hope that they capture power. Such a society will not have any good qualities like mercy or love. It will be a society with no space for art, literature or even science. Absence of such areas will give birth to such a situation in which people won't be having much topics other than party to think of.

Sunday, January 26, 2020

Effect of Technology on Social Interaction

Effect of Technology on Social Interaction INTRODUCTION: Since the presence of technology, humans have ignored themselves and each other. Technology, organized with commerce, which has slowly raided humans and their natural abilities and removed their capabilities. Today, many of us bargain with ourselves in depressed, alienated, drug addicts, stressed out, exhausted, poor health, isolated, alcoholics, and overweight and overworked. We are spending a lesser amount of time together in active face-to-face interaction and conversation with our families, neighbors, colleagues and friends, and more time at working, driving cars, drinking, eating, being online on the computer, sending text messages and emails consuming, eating, watching TV. We have endorsed this situation to change and have not been capable, to find the strength to repel. We have given up so much in conversation for the magnificence and never-ending progress of science, commerce and technology. But we have slight or no time for an insufficient kind statement with a friend or a n eighbor or simply another human being whose conduit we cross throughout our busy days. This condition is in extensive need of our genuine wisdom and attention in order to find elucidations for more congruence, health for human beings everywhere and wellness, and also to establish a balance among our habit of technology and the time we employ in social interaction and conversation with others. CURRENT SITUATION: It is an undeniable fact that the contemporary technologies, particularly the invention of the internet, has transfigured the way people live, work,, entertain and, communicate. To twitch with, the online messages and communication tools such as emails, MSN messenger and teleconference software have enabled the contacts of mutually the loved ones in distant place and associates working in another region. However, it is not unusual to see that news reporting constantly reports on the disadvantageous effect of these fluctuations in telecommunication. Firstly, misusing internet and ignoring the real communication can lead to social separation and segregation. Researches disclose that people, who spend their too much time at the computer cafes, tend to have complications when communicating and interacting with people in the actual world. Furthermore, many family actions which normally help fortify the family bonds cannot be merely replaced by online conversation. Generally, I personally believe that scientific and technological development has transformed our mode of communication in an optimistic and encouraging way, in terms of the expediency, time-efficiency and convenient. However, taken all the above stated negative inspirations into contemplation, we do need to keep poise between the period we employ on line and in actual and real world. DECLINE OF FACE TO FACE CONVERSATION: We are now in the middle of another daunting revolution, which is the Technological Revolution, having a very prodigious effect on the oral word and on societies and their relatives with each other. Only 50 years ago, the computer seemed on the scene. Its arrival and development is instigating the Technological Revolution to interchange ahead at supersonic speed and rapidity as we move profounder into the 21st century. We are forfeiting a very high value to have all these machineries and technologies at our disposal. It is crucial that we evaluate and analyze this situation. Multi-tasking is instigating us to be easily abstracted and diverted. Despite all the machines and technologies for easy interaction and communication with each other, we often sense socially isolated and lonely because most of our acquaintances and contacts are by machines and technology, not close sincere living human acquaintances. SOLUTION TO THIS HORRIBLE SITUATION: In order for us to move forward to the future, it is necessary and essential to go back to the past and history, because we have elapsed, left behind, and unrestricted an essential component that we want so that we can aware about our lives more effusively and with more sympathy. That component is our humanity. We need to get up and observe first what has transpired to us and then to guise deep into past to see what ensued to our ancestors, who, over the millenniums, had to undergo the slow procedure of losing their capabilities and of seeing the deterioration of living face-to-face social interactions and conversation as technology has developed, appeared and developed. All of us have been detached of many of our inherited abilities and of other capabilities that we have assimilated during our lives. The television, media and particularly advertising have influenced us that electronic or written communication is someway better and more precise than our own living spoken statement. W e have been persuaded that somehow inspecting life on a screen is more exciting and interesting than incarnate our own lives. We have become observers, immobile, consumers and seated, who always observers of what we need somewhat separate from ourselves. We have vanished confidence in our institutions, feelings, and abilities, and in our amusing inner resources that we barely know to find or how to exist. It is untainted that we need to re-become contestants in life and not just spectators and observers. By concerning with each other, we could be able to comprehend this goal. There are elucidations to ease up this condition, which we need to contemplate seriously. Many observers and philosophers of life have given us significant messages as to how to achieve this assignment. Communicating with each other can mean bartering concepts about positive and creative action we can take in mandate to resist this modern imperative that is determining us into spectators, users of machines, consumers and non-stop workers. Today, many of us devote a marvelous amount of our time placed in front of a TV or Computer screen or sending messages and emails to each other. It is unblemished that we need to be in touch with everyone, but most of the period our acquaintances are by machine and technologies not by actual life living face-to-face interaction. Before all the technology and machines evolved, people certainly used to employ more time together and as a consequence they were happier and social relations were flatter and more harmonious. IMPORTANCE OF INTER-CULTURAL COMMUNICATION: Today, we come into interaction regularly with other people not only from our own society and country but from all over the sphere and of all eternities and from altered walks of life, political, and religious opinions. This condition requires great sympathy, tolerance, sensitivity and understanding. Intercultural communication assistances can help us to communicate more harmoniously and smoothly with people on a face-to-face root with ease and without arguments or misunderstanding. We need to seek a profounder and more sympathetic understanding of the human knowledge of living a life on this earth and in our world. It can be very obliging to cultivate more familiarity of the many cultures and societies of our world, their past and histories, their characteristics and geographies, and their current states. ENCOURAGING HOSPITALITY INSTEAD OF HOSTALITY: People will communicate with others if they pass smiles and have a friendly expression and appearance. A cold, inimical facial appearance does not offer conversation communication or social interface. Therefore another elucidation to keeping face-to-face conversation and sociability thriving is to encourage and however friendly, pleasant and gracious relations, understanding, kindness, politeness, tolerance, and respect between human beings, irrespective of their age, race, nationality, social backgrounds, and the way of life, the language they express, their facial appearances, religious beliefs and dogmas, or other points of view. If we exercise this mode of behavior, others will follow. In normal conditions, friendly association should find between and among human. After all, we have a great transaction in common with everyone. For instance, we all have two arms, two legs, a head, and a body, and we all breathe, sleep, eat, and have a heart that is continuously beating. We all share the knowledge and information that we are not on this world forever and that we will consent here with nonentity in our hands. So it would seem impeccably reasonable for us to contemplate talking, conversing, communicating and interacting with our corresponding human beings more often and in a friendly and warm manner whenever the occasion presents itself while spending, at work, at shopping, at school, in a bus or road, at the airport, anywhere and everywhere, we often we ignore and avoid each other. So many chances to meet motivating people are conceded by. CONCLUSION: Since, thanks to the growth of e-commerce, people can accomplish a variety of actions, such as booking flights and accommodations, purchasing material ranging from cars to clothing, or even dating a foreigner, without treading out own house. Most prominently, the social links such as the Facebook has even fabricated an entire cybernetic world for us.

Friday, January 17, 2020

Air France essay

Describe how you would assess how a row (keyword-engine pair) is performing and how to manage it To figure out how a row (keyword-engine pair) is performing, we need to do cost-benefit analysis first. In other words, since company’s goal is to sell tickets and create value, it would be useful to assess by measuring dollar amount earned from a dollar of cost (= Amount/Total cost). However, the row is already in ascending order of dollar amount relative to total cost. Also, there are only 368 data out of more than 4,000 data overall. Therefore, looking at the sales figure only is not the best way to assess keyword-engine pair performance.I took out all the numbers that have no conversion rate. That means, it did not generate any sales and these will not be helpful in assessing the performance. Then, among those numbers with conversion rates, I only looked at the numbers of which the amount is bigger than the cost. Otherwise, company is losing money whenever it pays advertising. Then, I multiplied average position with click through rate and conversion rate so that to calculate how people relatively choose to pick up Air France and buy tickets via website. This will tell how its keyword performs with search engine to generate sales over cost.However, to manage well, we also have to consider Ad rank. QS is determined by click thru rate and bid strategy is actually average CPC. If we multiply together, we can get Ad rank. To perform well, we need have higher click thru rate rather than higher CPC. Therefore, we also need to look at relative CPC assuming same position. That’s why I looked at other numbers without conversions rate too. Apply your performance metrics to each of the keyword-engine pairs (i. e to each of the rows) and identify the â€Å"top 10† keyword-engine pairs to pursue   Below are the top 10 results based on performance metrics that I mentioned above.However, we can see that most keywords already contain france . I believe pe ople who typed france will look at Air France site automatically, so the company should not focus highly on the word. I confirmed this logic by looking at numbers without conversion rate. See below. And also, the first one should be an outlier, since only one click generated 900% of sales. So, I calculated again filtering these two words out. Below is the result. As we can see from above, both â€Å"cheap†and â€Å"paris† are a good match with â€Å"Google†.