Core Functions Of Public Health - 993 Words

1) Core functions of Public health are: †¢ Assessment: Monitoring the health needs of a community along with investigating and analyzing the health hazards. This helps in diagnosing the extent of a health issue and hence aids in the development of health interventions. Assessment helps in accumulating information on the status of a public health problem within a community using approaches such a statistics, epidemiologic studies etc. †¢ Policy Development: This is required to address the health needs of a community and develop policies that would eventually govern public health. This also helps in developing collaborations between the public and public health agencies. Policy development also helps in prioritizing the health needs by†¦show more content†¦it acts as an economic reward for individuals who can afford it. Social Justice emphasizes that everyone is entitled to minimal level of income, housing and healthcare. It sees community well-being more important than an individual. There is a strong drive towards a community responsibility to health services. It needs an active involvement of the government in ensuring that basic community needs are met. They are not necessarily antagonistic in nature. Both market justice and social justice emphasizes on the individual’s welfare but the philosophies used entail different methods to attain this goal. Both philosophies take time to be acknowledged and understood by the public. Both govern some of the basic human rights. Social justice governs the rights of the community to access basic healthcare and housing whereas market justice gives the freedom to an individual to do own or sell properties for personal gratification. Both govern freedom of choice and action. 3) Purpose of Healthy People initiatives is to promote health and prevent diseases envisioning healthy communities. It entails an elaborate set of aims that caters towards improving health within a community and eventually the nation. It emphasizes on involving the local businesses, governments and public organizations to help implement initiatives to improve health. Progress is monitored every decade according to which new plans and initiatives are

Concepts of Criminal Law Free Essays

William Elf August 17, 2013 The Choice of Evil Defense is also called the General Defense of Necessity. This defense justifies an act that may be a crime but Is done to prevent a greater evil. â€Å"the choice of veil’s defense consists of proving that the defendant made the right choice, the only choice?namely, the necessity of choosing now to do a lesser evil to avoid a greater evil† (Samara, 2014). We will write a custom essay sample on Concepts of Criminal Law or any similar topic only for you Order Now The Model Penal Code contains the elements in three steps: 1) Identify the evils. 2) Rank the evils that are present. 3) Choose the evil that would be the best and that something is going to happen immediately. The choice of veil’s defense says it is better to commit a lesser crime to avoid the harm a greater crime would cause. An example of this would be if your neighbors’ car was burning in a parking lot and you saw it was on fire and sitting next to the neighbors’ car was a car that had three children In It. No one was In your neighbors car so no one was In harms’ way but there was no adult in the car with the kids. In order to protect the kids, you went over and Jumped In the car and moved the car further away from the fire. The mother came out and saw that her car was not in the spot she parked it and called the police. The police charged you with stealing the vehicle and kidnapping of the three kids. At trial you presented the choice of evil defense stating that you had to move the car with the children in It to prevent them from burning up in the fire caused by the neighbor’s car. If you wouldn’t have moved the car to a safe place, the children would have been seriously injured or killed. In this scenario the Judge should allow the defense of the choice of evil because if he wouldn’t have moved the car when he did, the kids would have been severely hurt or killed immediately. He didn’t have erne to go try to find the mother of the kids so she could move the car herself. Reference Samara. (2014). Criminal law (1 lath De. ) Coinage Learning By diamagnetic Everest University Online offense Justifies an act that may be a crime but is done to prevent a greater evil. The car that had three children in it. No one was in your neighbor’s car so no one was in kids, you went over and Jumped in the car and moved the car further away from the to move the car with the children in it to prevent them from burning up in the fire should allow the defense of the choice of evil because if he wouldn’t have moved the didn’t have time to go try to find the mother of the kids so she could move the car Samara, (2014). Criminal law (1 lath De. ) Coinage Learning How to cite Concepts of Criminal Law, Papers

Influencer Marketing Social Media Strategy â€Myassignmenthelp.Com

Question: Discuss About The Influencer Marketing Social Media Strategy? Answer: Introducation Introduction: Mr Wong restaurant located at 3 bridge lane sydney , australia is one of its kind cantoneese restraunt. The restraunt has been talk of the town since its opening in 2012. The restraunt has won number of awards recognition and accounting for its quality of food, ambience and its wine selection. It can be established that its one of the best cantoneese restaurant In the town.Mr wong restaurant is established under the famous Merivale brand, managed by Hemmes family, who are the pioneers in the hospitality industry. Mr wongs restraunt is among the 65 restraunts that falls under Merivale brand. Digital marketing is seen as one of the key facets to any business in existence. It can be understood as utilizing the online platforms available for marketing and promotion of goods and services (Ryan, 2016). With the population growing digital and the digital literacy increasing at a rampant rate, it will be absolutely foolish to not promote the services on the platform (Chaffey, Smith Smith, 2013) Mr wong restraunt has its existence on almost all the social media platforms, to name a few, facebook, twitter, instagram, you tube, zomato, yelp, time out, trip advisor. It really has a strong presence on these social media platforms, with number of posts realted to the food, ambience, people, parties, cuisines , review, feedback on these platforms. There can also be seen an average level of engagement on the posts of wongs restaurant. The failure of digital marketing strategy can be owed to basically 3 factors: Wrong audience targeting Less engagement hence low conversation rates Poorly times posts Frequency of posts Absence of its own twitter handle and website In the report further we will see, how these different platforms actualy perform for wongs restaurant. Target Audience: It can be defined as the audience which are tagetted for marketing and promotion of a particular good or services. Its a group of people, who are most likely to purchase our servcies and our product offering (Gutt, 2014). The target audience is defined after understanding the demographic the food will appeal to, the pricing of the food, the ambience and atmosphere, the surrounding area or the locality, what image the brand wants user to perceive in their head (Lu, Ba,Huang Feng,2013). The target audience can be defined for wongs restraunt keep in mind its expenssive colonial theme dcor, its lavish timber furnishing and an absolutely huge 240 people sitting here for wine and dine. The restaurant has many renowned chefs to its disposal, hence the pricing for its food items increases. The restraunt besides providing cantoneese food , also specializes in french food , making it a great choice for economics travellers as well. Keeping all the above mentioned points the t arget audience for wong restraunt can be: Target Audience Characterstics Affluent class( upper middle class higher) Deep pockets, businessman, corporate professionals entreprenaurs, rich family history. Aristocrats diplomats People having a legacy in australia and also highly paid governement officials. Food connaiseaur People who love to try different cuisisnes and appreciate the taste, the quality. These are the people who finely analyze and understand the food which they enjoy, also , a source of positive word of mouth publicity Travellors European travellors , or any other country travellors, who like to explore the food from different continents and are very experimental Population within the 5 miles of Radius People staying neraby often end up dining at a place which is near to them Corporates Sydney being a hub to a great number of companies, individuals working have a good earning power, hence targetting the same for corporate lunches, dinners, cocktail parties would be a great advantage for the restraunt. Facebook: Facebook is worlds largest social online paltfrom used by more than 2 billion people monthly. Facebook has grown immensely over the last decade owing to increased levels of digital penetration in not only urban, but rural areas as well. The growing popularity of facebook has forced consumer brands to have their existence on the social media giant (Ahmed Ibrahim, 2017). Presently 68% of all the world large, medium small scale establishment are on facebook and the share of voice is increasin at an exponential rate. Every brand is trying to engage with the consumers or its audience on facebook, they try to derive meaningful converations and based on that implement hanges in the brands strategy for growth and development (Grgic Mucnak, 2017) Australia has a total population of 24.4 million, out of which 17 million people are active facebook users, with such a huge penetration in the continent, it would be really asinine to not use the biggest social media tool on the face of earth (Sinclair Grieve, 2017) Wong has a great presence on social media, and has really done wonders in its 5 years of existence. Facebook stats for the restaurant revelas almost 20k people have liked and follow the page, over 1 lakh people have visited the facebook page. The numbers are really fantastic considering the competition in the surrounding area and its niche target audience. The page has got a rating of 4.6,which is absolutely terrefic. Going forward, some of the strategies which would improve the Facebook statistics and the popularity of wongs restraunt and at the same time drive more converation can be: It seems that the restraunt is not posting regularly for its target auidence, thus leaving them blank for a while and breaking the connect with the restraunt, posting of content and feed in regular intervals would help the restraunt in increasing its followers count and the likes. The timing of the post is equally essential, facebook infographics says that the best time to post a content has to be between 6 to 10 pm, this should be kept in mind while posting content. For a restraunt, whats pivotal is sharing lots and lots of food related pictures, sometimes, ingrediants and speciality of the dish, this would give them number of food conniesueurs longing to eat at their place. The engagement of posts on wongs page is very less, its that out of 10 posts, only 2-3 posts gets engagement, that too minimalisitic, hence the posts have to really engaging, filled with content and should have a call to action for the users. Interacting with consumers posts- People posting on the restraunts page, have to be acknowledged and thanked for their time and effort Instagram: Instagram is no longer a platform which shows gazillion selfies, last year the platofrm acquired more than 600 million active users, making it the third most used social platform after facebook and you tube. In australia almost 5 million people are on instagram. Wong has a total of 42.8k followers with almost 1021 posts to drive conversations (Che, Cheung Thadani, 2017). The instagram page of the restraunt is beautifully created with timely posts , but still lacks here and there a bit. Some of the strategies which can work in the favour can be: The quality of picture can be increased, with more realtime pictures. More pictures of the recent times, showcasing celebration, oy, victory, triumph, or something that generates excitement in the heads of its viewer. Periodic discounts or offers can be shown to its followers, who are not a part of their targetting but in turn can come under the targetting purview due to some discount or coupons Relevant hashtags are missing, example hashtags relted to particular cuisisne, tracing it to its origin and some history about the dish, all this info if included will be a great source of engagement for its followers. Twitter: Another , one of the largest micro blogging platform having over 3Mn australians tweeting in 140 words or more. An impeccable platform when it comes to targeting to the right audience and spreading a word in the marketing. Also, with the new change in the algorithm that the pictures/ GIF will not be counted in 140 word limit makes the platform irrestible for marketers (Park Kaye, 2017). Some strategies which wong restraunt should adopt in order to improve the twitter stats and conversion can be: Use of relevant keywords and hashtags Influencer marketing-Asking an influencer to tweet promoting the restraunt, it will drive a lot of awareness and does interest leading to desire to visit the restraunt and finally audience will take an action and visit the lovely place(Hobson ,2017) Having a twitter handle of their own-Its observed that wong restraunt is using twitter handle of the group brand, in this case, the audience gets diluted and the connection bulding with the brand becomes difficult. Conclusion: The above mentioned strategies will help Wong restaurant to reach its targeted audience. As mentioned, consumer profiling coupled with the right marketing strategy will help Wong restaurant in penetrating the market. The timing as mentioned is extremely critical while uploading the posts. At the same time the content must have a good relevancy to the audience and more and more posts on a daily basis will ensure better engagements and draw more conversions for Wong restaurant. The taste of Wong restaurant will thus be spread across the town with positive word of mouth and its strategically marketing on Facebook, instagram, twitter, newsletters and blogs. References: Ryan, D 2016, Understanding digital marketing: marketing strategies for engaging the digital generation, Kogan Page Publishers. Chaffey, D., Smith, P.R. and Smith, P.R 2013, eMarketing eXcellence: Planning and optimizing your digital marketing, Routledge. Gutt, E.A 2014, Translation and relevance: Cognition and context, Routledge. Lu, X., Ba, S., Huang, L. and Feng, Y 2013, Promotional marketing or word-of-mouth? Evidence from online restaurant reviews, Information Systems Research, 24(3), pp.596-612. Grgic, I.H. and Mucnjak, D 2017, Croatian and Irish public libraries on Facebook, Qualitative and Quantitative Methods in Libraries, 1(3), pp.267-275. Ahmed, A. and Ibrahim, M 2017, Business Value of Facebook: A Multiple Case Study from a Developing Country, Pacific Asia Journal of the Association for Information Systems, 8(4). Sinclair, T.J. and Grieve, R 2017, Facebook as a source of social connectedness in older adults, Computers in Human Behavior, 66, pp.363-369. Park, C.S. and Kaye, B.K 2017, Twitter and Encountering Diversity: The management Role of Network Diversity and Age in the Relationship Between Twitter Use and Crosscutting Exposure, Social Media+ Society, 3(3), p34 Hobson, R 2017, The integration of influencer marketing into social media strategies (Doctoral dissertation, University of Cape Town).